New Business Success for Sheffield based Agency

Nick Dixon has thirty years’ experience in business development in the creative marketing and print sector, including more than 15 years operating a successful direct marketing business.

As part of the Objective team, he will be developing valuable new business leads, by introducing companies to the complete range of B2B services.

“t’s a particularly exciting time for Nick to be joining us, as Objective recently became the first agency to launch a B2B Insights Platform,” said Managing Director Dan Broadbent.

“The game-changing Platform, powered by state-of-the-art AI, analyses social media, blogs and news sites to pinpoint content that truly engages key B2B audiences.

“The Platform harnesses AI to uncover marketing content that's most likely to capture the attention of target audiences.

“We are delighted to have Nick on board at this important phase of our business development..

“Nick’s breadth of experience will further strengthen our position, as we work hard to continue to expand our portfolio of B2B clients.

“The launch of the Insights Platform is an extremely exciting development for the Objective team and our B2B clients.

“Our innovative new technologies will support Nick to introduce Objective to even more global B2B businesses.”

The Objective team of B2B specialists partner with hundreds of B2B clients including Assa Aboly, Kingfisher Lighting, OSO Hotwater, SIG and Turner and Townsend.

Objective successfully deliver board level marketing strategy, creative, digital and content marketing.