Iceland introduces ‘three essentials for 3p’ sale amid cost of living crisis

By Henry Sandercock
Published 20th Jun 2022, 16:43 BST
Iceland is offering up to three key items for just 3p this week (image: Getty Images)Iceland is offering up to three key items for just 3p this week (image: Getty Images)
Iceland is offering up to three key items for just 3p this week (image: Getty Images)

Iceland has introduced a ‘three essentials for 3p’ offer on key food items as it seeks to help its customers navigate the cost of living crisis.

With food prices rising at a record rate, the discount supermarket has already sought to help vulnerable consumers through its age-based discount for elderly people.

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Now, the Deeside-based retailer has extended its 1p sale from vegetables to other key grocery products.

So how does the offer work - and how long will it run for?

Here’s what you need to know.

What is Iceland online 1p sale?

Iceland’s latest cost of living support measure is essentially a slightly different version of its 1p vegetable sale, which it ran at Christmas and then again at Easter.

Iceland boss Richard Walker says the 1p sale will help consumers with the cost of living crisis (image: PA)Iceland boss Richard Walker says the 1p sale will help consumers with the cost of living crisis (image: PA)
Iceland boss Richard Walker says the 1p sale will help consumers with the cost of living crisis (image: PA)

It is an online-only offer and applies to the following items:

  • Iceland Semi-Skimmed Milk two pints (usually £0.99)

  • Iceland Sliced Thick Soft White Bread 800g (usually £0.95) 

  • Just Like Butter Spread 450g (usually £1.00)

  • Warburtons Sliced Soft White Rolls six-pack (£1.00)

  • Iceland Chocolate & Nut Cones 372g (£1.00) 

  • R. White’s Lemonade three litres (£1.00)

Adding up to three of these products to your virtual basket and applying the code ‘ICEPENNY’ at checkout will reduce their price to just 3p.

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As well as lowering the prices of these items, Iceland is also offering free delivery to customers who spend more than £40.

Richard Walker, Managing Director at Iceland, said: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little.

“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis.”