H&M says sorry after backlash over image of black child in 'monkey' hoodie

By The Newsroom

Published 8th Jan 2018, 19:11 BST

Updated 8th Jan 2018, 20:20 BST

This image has sparked outrage among customers.

Clothing brand H&M has apologised for any offence after featuring a black child model in a hoodie bearing the quote 'Coolest monkey in the jungle.'

The retailer, which has five stores in South Yorkshire, faced criticism online from people accusing it of being inappropriate, disgusting and negligent.

The image of the model wearing the green monkey hoodie has been removed from its website, while two others featuring different designs in the same category and modelled by white children remain.